Posts by Julie


I recently had the privilege of interviewing photographer Jim Herrington. The man has captured the likes of Willie Nelson, The Rolling Stones and Dolly Parton. Music is his first love. But climbing mountains is certainly a close second. “Somehow I was drawn in through the creaky old back door of all these subjects,” Herrington says. “I started out listening to music that was made before my time, I was exposed to quite a bit of...

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Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers, photographers, filmmakers, artists, athletes, brand ambassadors and media mavens—from Minneapolis to Boulder to Vancouver to the vans some call home—walked into the backcountry to see what kind of magic we could stir up at the High Camp Hut. The Wild Women’s Project is the...

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Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts and recommendations by influencers) and owned content (website, blogs and social media messages that brands control) that intrigues me most. The reason that the interplay between owned and earned content is so important is because, in my opinion, it’s the least...

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This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this photo—sun drenching our seemingly private site—was an enormous RV running a generator for that night’s TV show. Welcome to the great outdoors. The closely cropped snapshot was a laughable illustration of what many of us seem to do when we’re on adventures: post and share the...

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As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I’m covering some of my favorites here in hopes that these products will inspire others to get moving, get healthy and get outside this spring—and beyond.   Secret’s in the Sauce...

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