Blog


Welcome to Tried & True

 

Here’s where I’ll share snippets of my favorite stuff: the evolution of content marketing; trends in the outdoor industry – products, people, places; inspiring examples of brand strategy; and reviews of outdoor items I’m digging. Stay tuned!

Reflections from the Wild Women’s Project

Reflections from the Wild Women’s Project

Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers, photographers, filmmakers, artists, athletes, brand ambassadors and media mavens—from Minneapolis to Boulder...

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The interplay between earned and owned content

The interplay between earned and owned content

Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts and recommendations by influencers) and owned content (website, blogs and social media messages...

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Here’s a real portrait of car camping

Here’s a real portrait of car camping

This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this photo—sun drenching our seemingly private site—was an enormous RV running a generator for that night’s TV...

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Gear roundup: fresh finds for springtime

Gear roundup: fresh finds for springtime

As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I’m covering some of...

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A wild rye: whiskey and the great outdoors

A wild rye: whiskey and the great outdoors

There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit for a camping or backpacking trip, the one that comes to mind most for me is good-old, slow-sipping...

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It’s easy to inspire with universal messages

It’s easy to inspire with universal messages

First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies have kept my kids healthy—and I can’t give that up just yet. In fact the brand just made me want to...

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How we define (and are defined) by outdoor places

How we define (and are defined) by outdoor places

Until recently Josephine Del Deo was unknown to me. But now, upon her death, when bits of a life intimately intertwined with the outdoors are revealed, I find her a kindred spirit. I ran across Del Deo, a writer and preservationist, in the New York Times’ The Lives...

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5 ways active-lifestyle brands are nailing content

5 ways active-lifestyle brands are nailing content

As brands, large and small, are getting their hands around content marketing, there are certainly some that are leading the pack. Whether they’re producing exceptional original content, getting creative with video assets or inventively repackaging existing content, a...

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The truth about authenticity

The truth about authenticity

We see this word “authenticity” everywhere these days, especially in reference to marketing. I use it in my own tagline service description, which is why I feel the need to revisit its “true” meaning. There are several dictionary definitions of the now-loaded...

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