Blog


Welcome to Tried & True

 

Here’s where I’ll share snippets of my favorite stuff: the evolution of content marketing; trends in the outdoor industry – products, people, places; inspiring examples of brand strategy; and reviews of outdoor items I’m digging. Stay tuned!

Gear roundup: fresh finds for springtime

Gear roundup: fresh finds for springtime

As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I’m covering some of...

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A wild rye: whiskey and the great outdoors

A wild rye: whiskey and the great outdoors

There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit for a camping or backpacking trip, the one that comes to mind most for me is good-old, slow-sipping...

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It’s easy to inspire with universal messages

It’s easy to inspire with universal messages

First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies have kept my kids healthy—and I can’t give that up just yet. In fact the brand just made me want to...

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How we define (and are defined) by outdoor places

How we define (and are defined) by outdoor places

Until recently Josephine Del Deo was unknown to me. But now, upon her death, when bits of a life intimately intertwined with the outdoors are revealed, I find her a kindred spirit. I ran across Del Deo, a writer and preservationist, in the New York Times’ The Lives...

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5 ways active-lifestyle brands are nailing content

5 ways active-lifestyle brands are nailing content

As brands, large and small, are getting their hands around content marketing, there are certainly some that are leading the pack. Whether they’re producing exceptional original content, getting creative with video assets or inventively repackaging existing content, a...

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The truth about authenticity

The truth about authenticity

We see this word “authenticity” everywhere these days, especially in reference to marketing. I use it in my own tagline service description, which is why I feel the need to revisit its “true” meaning. There are several dictionary definitions of the now-loaded...

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Gear roundup: wetsuit, sandals and salad in a bottle

Gear roundup: wetsuit, sandals and salad in a bottle

It’s been a fun summer of testing new products from both established and emerging outdoor brands. In the vein if authenticity, I try to be as honest as possible with companies about what I, as an athlete and human, think is working in the field, at home and on the...

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Real challenges of the small-business blog

Real challenges of the small-business blog

I want to be totally transparent: Blogs are hard to sustain. That’s especially true when you’re a small business that’s busy, er, running a small business. The sheer irony of this message is that I run into this very thing: I’m so tied up in part ghost-blogging for...

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Upcycling a natural extension of conscious capitalism

Upcycling a natural extension of conscious capitalism

There’s nothing more satisfying to me—and I imagine others—than repurposing an old item. Not only does it feel great to reuse or recraft something rather than tossing it away and letting the landfill deal with it, but often these upcycled gems look far cooler than new...

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