Brand Strategy

The stories behind your brand


The most successful companies in the world have invested in their brand and put it front and center in a consistent, compelling way. Businesses in the outdoor industry are tasked with the same directive: build a brand message platform first so you have something to stand on when you leverage your story.

Maybe you’ve already done that. Maybe your brand has changed and needs a refresh. Maybe you’re completely new and are still uncovering what you really stand for. Truly authentic storytelling comes from a place of knowing who you are—what your brand stands on and what makes it stand out.

Brand strategy services include, but are not limited to:

::   Brand discovery

::   Proof of brand documentation

::   Umbrella | audience messaging

::   Brand style guides



73% of B2C marketers report being somewhat or very committed to content marketing but only 4% say they are very effective at it.

Julie Kailus is a pure professional. I have worked with her for over 10 years, and she is always on time with each assignment. Most importantly, she is on target. Julie knows how to do the important research to connect with her audience and has helped me advance our business and grow as a firm. I am proud to work with her and proud of the work she does for us.
Harlan Schillinger

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