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Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers, photographers, filmmakers, artists, athletes, brand ambassadors and media mavens—from Minneapolis to Boulder to Vancouver to the vans some call home—walked into the backcountry to see what kind of magic we could stir up at the High Camp Hut. The Wild Women’s Project is the...

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Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts and recommendations by influencers) and owned content (website, blogs and social media messages that brands control) that intrigues me most. The reason that the interplay between owned and earned content is so important is because, in my opinion, it’s the least...

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This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this photo—sun drenching our seemingly private site—was an enormous RV running a generator for that night’s TV show. Welcome to the great outdoors. The closely cropped snapshot was a laughable illustration of what many of us seem to do when we’re on adventures: post and share the...

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As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I’m covering some of my favorites here in hopes that these products will inspire others to get moving, get healthy and get outside this spring—and beyond.   Secret’s in the Sauce...

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There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit for a camping or backpacking trip, the one that comes to mind most for me is good-old, slow-sipping whiskey. Interestingly, craft distilleries have exploded in the last few years, and getting to know the history of whiskey has been a fun armchair endeavor this winter,...

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First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies have kept my kids healthy—and I can’t give that up just yet. In fact the brand just made me want to hang on even longer. See, Juice Plus did something very clever that’s great example of how simple, universal messaging can inspire consumers in any industry to...

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