Blog


As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I’m covering some of my favorites here in hopes that these products will inspire others to get moving, get healthy and get outside this spring—and beyond.   Secret’s in the Sauce...

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There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit for a camping or backpacking trip, the one that comes to mind most for me is good-old, slow-sipping whiskey. Interestingly, craft distilleries have exploded in the last few years, and getting to know the history of whiskey has been a fun armchair endeavor this winter,...

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First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies have kept my kids healthy—and I can’t give that up just yet. In fact the brand just made me want to hang on even longer. See, Juice Plus did something very clever that’s great example of how simple, universal messaging can inspire consumers in any industry to...

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Until recently Josephine Del Deo was unknown to me. But now, upon her death, when bits of a life intimately intertwined with the outdoors are revealed, I find her a kindred spirit. I ran across Del Deo, a writer and preservationist, in the New York Times’ The Lives They Lived series and was immediately drawn to her story. While she loved a very different place—Cape Cod—than I do, there is such truth in what we share: a life tied...

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As I look forward to 2017, I’m seriously pondering my status in this state. I moved to Colorado in 1997, so it’s going to be my 20th anniversary … as a transplant. Do I get any props as a two-decade Coloradan? Well, I’m not sure I need them. See I’m still OK with my transplant standing. There was a reason I moved here—to live a life outside, and maybe a little outside the norm. Identifying as a transplant helps me never take for...

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As brands, large and small, are getting their hands around content marketing, there are certainly some that are leading the pack. Whether they’re producing exceptional original content, getting creative with video assets or inventively repackaging existing content, a number of top active-lifestyle companies are showcasing the multitude of ways content can tell brand stories. Some involve brand “ambassadors” or customers telling the...

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