Content that connects
We’ve all heard the overused phrase “content is king.” But what does that really mean for business? Today it means building a brand—setting yourself apart, attracting new customers, gaining loyalty, encouraging others to share your message—based in authentic storytelling.
Advertising as we know it has gone by the wayside. Modern consumers are just too smart to be sold to. They want outdoor brands (products, services, people and places) to tell the world why they matter in a way that matters to the world.
Content is about connecting—in an entirely new way.
I help companies in the outdoor industry do just that: tell their stories in authentic ways, in ways different from the competition, in social-savvy ways, in highly strategic ways based on knowing brand from the inside out. Leveraging a collaborative, scalable team of senior-level writers, I work in various capacities with:
:: Agencies representing outdoor brands
:: Outdoor companies without a dedicated marketing department
:: Startups looking for a leg up
:: Professional athletes & brand ambassadors
:: Organizations promoting the outdoors
Julie is an exceptional writer and editor who has contributed to the success of many of our advertising feature sections over the years. I have always been impressed with her quality of work, attention to detail and interesting/informative content that she provides. Julie is professional, performs even under the tightest of deadlines and is a pleasure to work with. I highly recommend her for any project.Greg Stone