Feed


Respecting the cycle of brand storytelling

We don’t always see content as a cycle, a process with many integral parts. Often we hyper-focus on a single point of entry or execution: For example, “We need some copy written for a digital corporate brochure—right now.” But where does that content originate? What...

Photographer Jim Herrington captures climbing icons

I recently had the privilege of interviewing photographer Jim Herrington. The man has captured the likes of Willie Nelson, The Rolling Stones and Dolly Parton. Music is his first love. But climbing mountains is certainly a close second. “Somehow I was drawn in through...

Reflections from the Wild Women’s Project

Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers, photographers, filmmakers, artists, athletes, brand ambassadors and media mavens—from Minneapolis to Boulder...

The interplay between earned and owned content

Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts and recommendations by influencers) and owned content (website, blogs and social media messages...

Here’s a real portrait of car camping

This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this photo—sun drenching our seemingly private site—was an enormous RV running a generator for that night’s TV...

Gear roundup: fresh finds for springtime

As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I'm covering some of my...

A wild rye: whiskey and the great outdoors

There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit for a camping or backpacking trip, the one that comes to mind most for me is good-old, slow-sipping...

It’s easy to inspire with universal messages

First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies have kept my kids healthy—and I can’t give that up just yet. In fact the brand just made me want to...

How we define (and are defined) by outdoor places

Until recently Josephine Del Deo was unknown to me. But now, upon her death, when bits of a life intimately intertwined with the outdoors are revealed, I find her a kindred spirit. I ran across Del Deo, a writer and preservationist, in the New York Times’ The Lives...

Growing ‘transplant’ community a boon for outdoor business

As I look forward to 2017, I’m seriously pondering my status in this state. I moved to Colorado in 1997, so it’s going to be my 20th anniversary … as a transplant. Do I get any props as a two-decade Coloradan? Well, I’m not sure I need them. See I’m still OK with my...

5 ways active-lifestyle brands are nailing content

As brands, large and small, are getting their hands around content marketing, there are certainly some that are leading the pack. Whether they’re producing exceptional original content, getting creative with video assets or inventively repackaging existing content, a...

The truth about authenticity

We see this word “authenticity” everywhere these days, especially in reference to marketing. I use it in my own tagline service description, which is why I feel the need to revisit its “true” meaning. There are several dictionary definitions of the now-loaded...