I had learned to snowboard. I could write. Why not put those together? Under the wing of an astute, strict yet compassionate former newspaper editor, I studied and dug my heels deep in the snowsports industry, eventually becoming executive editor/writer for the 24-resort guide produced by the state’s marketing engine, Colorado Ski Country USA.
During this multi-year project, I managed the production of annual consumer and travel agent guides, which included developing content, writing features, editing articles, supervising press checks, and collaborating with a team of writers, designers and the pre-press house. Assisting with brand development, I also collaborated with the design firm to envision new magazine content, photography and layouts that appealed to a younger demographic.