Lems

Posted on 9:51 pm |


Lems

Lems is a minimalist shoe company based in Boulder, Colo. I’ve worked with the Lems team to identify brand differentiators, create a content calendar, write monthly blog topics, and optimize content in Word Press and Shopify.

The Lems Shoes blog is meant to showcase a minimalist lifestyle and educate readers around key brand elements, including flexibility, pack-ability and functionality shaped around the human foot. I’m also currently building content assets for Lems’ forthcoming educational section, the Minimalist Bible.