VeloSwap

Posted on Jul 25, 2017 |


VeloSwap

Consulting on messaging and website development for VeloSwap, the world’s largest consumer bike swap and expo. For 28 years, cycling enthusiasts having been making the annual pilgrimage to Denver for this iconic one-day event each fall. As VeloSwap looks to expand its assets, reach new audiences and remain relevant in a changing consumer marketplace, the event organizer is making incremental shifts in sharing the brand story with an increasingly diverse community of cyclists, while respecting the grassroots elements that loyal followers have come to love.