Telling a better story
Creating original content for any company is all about telling authentic stories. Whether you are trying to connect with consumers through your brand’s rich history, creating vignettes to sell B2B services to a specific audience, taking over the social scene with a motivating campaign or writing a profile about an outdoor athlete pushing boundaries in the world outside, this is content.
This is all part of your story.
During a career that has shifted with the blazing speed of technology and cultural consumption of content, from traditional journalism and copywriting to contemporary content development and the exciting new niche of content marketing, the heart of what I’ve spent my time doing—the work—always comes back to writing stories. Here’s a glimpse at some of the ways I’ve told stories for and partnered with a variety of outdoor publications, industry organizations, marketing agencies, brands and clients.