Authentic content for the outdoor industry
Authentic content for the outdoor industry
Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned (press mentions, positive reviews, reposts and...
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This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this...
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As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some...
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There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit...
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First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies...
More InformationJulie is the best copywriter I’ve ever worked with.
Her inspiration is … grounded in a true love for the outdoors and how it makes us as human beings sweat, grow and connect.
Julie is smart, conscientious, and above all else, a very talented writer.
Julie Kailus is a pure professional.
Julie is my editorial star.
