Julie Kailus

Authentic content for the outdoor industry


Work

What I’ve been up to

Blog: Tried & True

Inspiration from outside

The interplay between earned and owned content

The interplay between earned and owned content

Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned (press mentions, positive reviews, reposts and...

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Here’s a real portrait of car camping

Here’s a real portrait of car camping

This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this...

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Gear roundup: fresh finds for springtime

Gear roundup: fresh finds for springtime

As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some...

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A wild rye: whiskey and the great outdoors

A wild rye: whiskey and the great outdoors

There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit...

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It’s easy to inspire with universal messages

It’s easy to inspire with universal messages

First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies...

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Testimonials

Nice stuff people say

Julie is the best copywriter I’ve ever worked with.

Her inspiration is … grounded in a true love for the outdoors and how it makes us as human beings sweat, grow and connect.

Julie is smart, conscientious, and above all else, a very talented writer.

Julie Kailus is a pure professional.

Julie is my editorial star.

  • John Schott
  • Mara Kormylo
  • Todd Kuhlmann
  • Harlan Schillinger
  • Joe Scarlett