Authentic content for the outdoor industry
Authentic content for the outdoor industry
We don’t always see content as a cycle, a process with many integral parts. Often we hyper-focus on a single point of entry or execution: For example, “We need some...
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I recently had the privilege of interviewing photographer Jim Herrington. The man has captured the likes of Willie Nelson, The Rolling Stones and Dolly Parton. Music is...
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Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers,...
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Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts...
More InformationJulie is the best copywriter I’ve ever worked with.
Her inspiration is … grounded in a true love for the outdoors and how it makes us as human beings sweat, grow and connect.
Julie is smart, conscientious, and above all else, a very talented writer.
Julie Kailus is a pure professional.
Julie is my editorial star.
