Julie Kailus

Authentic content for the outdoor industry


Work

What I’ve been up to

Blog: Tried & True

Inspiration from outside

Respecting the cycle of brand storytelling

Respecting the cycle of brand storytelling

We don’t always see content as a cycle, a process with many integral parts. Often we hyper-focus on a single point of entry or execution: For example, “We need some...

More Information
Photographer Jim Herrington captures climbing icons

Photographer Jim Herrington captures climbing icons

I recently had the privilege of interviewing photographer Jim Herrington. The man has captured the likes of Willie Nelson, The Rolling Stones and Dolly Parton. Music is...

More Information
Reflections from the Wild Women’s Project

Reflections from the Wild Women’s Project

Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers,...

More Information
The interplay between earned and owned content

The interplay between earned and owned content

Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts...

More Information
Here’s a real portrait of car camping

Here’s a real portrait of car camping

This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this...

More Information

Testimonials

Nice stuff people say

Julie is the best copywriter I’ve ever worked with.

Her inspiration is … grounded in a true love for the outdoors and how it makes us as human beings sweat, grow and connect.

Julie is smart, conscientious, and above all else, a very talented writer.

Julie Kailus is a pure professional.

Julie is my editorial star.

  • John Schott
  • Mara Kormylo
  • Todd Kuhlmann
  • Harlan Schillinger
  • Joe Scarlett