Blog


Welcome to Tried & True

 

Here’s where I’ll share snippets of my favorite stuff: the evolution of content marketing; trends in the outdoor industry – products, people, places; inspiring examples of brand strategy; and reviews of outdoor items I’m digging. Stay tuned!

B2B content marketing stats expose massive gaps

B2B content marketing stats expose massive gaps

As a person who works primarily with words, it’s amazing how the numbers recently released on B2B content marketing have impacted me. I find the some of the statistics collected by the Content Marketing Institute both surprising and promising. The gaps these facts...

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TGR shows us how branded editorial is done

TGR shows us how branded editorial is done

Well, they didn’t win the Webby. But Teton Gravity Research, one of the fastest growing media brands on the planet, deserves some serious props for representing the outdoor industry in the category of “Best Branded Editorial Experience,” with its multimedia...

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Are you happy with this headline?

Are you happy with this headline?

I just read a book that reminded me of the historic importance of headlines. A core character was a copywriter at a large daily newspaper and he was tasked with something equally as large: writing a compelling headline for every article that crossed his desk. It’s not...

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Where’d you get that outdoor image?

Where’d you get that outdoor image?

I’ve been fielding a lot of questions about the “star” shot on my home page, along with some of the other inspiring outdoor header images on this site. While digital parameters prevent me from including photo credits, I certainly want to give a much-deserved shout out...

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3 opportune times to consider content marketing

3 opportune times to consider content marketing

People often ask when and how they should start thinking about strategic content marketing. My answer is it’s never too early—or too late—to start. But before you’re ready to roll, the first step is understanding what this emerging sector of marketing even means. The...

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Merrell inspires with a new “color story”

Merrell inspires with a new “color story”

We’re now used to seeing fluorescents sprayed on sports shoes, but when it comes to hiking boots and trail-runners there have always been question marks around what’s appropriate in a natural setting and what color combos people of different ages will actually buy....

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10 ways to know if you need new content

10 ways to know if you need new content

Each week I bring a blog topic to life to inspire existing and prospective clients at one the longest-operating legal marketing firms in the country. The forward-thinking agency has embraced the long-form content model for informing and engaging busy attorneys who...

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What the ‘mountains’ can teach the ‘valley’

What the ‘mountains’ can teach the ‘valley’

Check out contributor Kyle Wong’s article in Forbes praising the outdoor industry for setting the standard for leveraging authentic content. In this case, storytelling can be a matter of life or death, explains Mountaintop Media’s Amy Kemp. If those boots sold as...

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