by Julie | Oct 20, 2016 | Blog
We see this word “authenticity” everywhere these days, especially in reference to marketing. I use it in my own tagline service description, which is why I feel the need to revisit its “true” meaning. There are several dictionary definitions of the now-loaded...
by Julie | Sep 7, 2016 | Blog
It’s been a fun summer of testing new products from both established and emerging outdoor brands. In the vein if authenticity, I try to be as honest as possible with companies about what I, as an athlete and human, think is working in the field, at home and on the...
by Julie | Aug 11, 2016 | Blog
I want to be totally transparent: Blogs are hard to sustain. That’s especially true when you’re a small business that’s busy, er, running a small business. The sheer irony of this message is that I run into this very thing: I’m so tied up in part ghost-blogging for...
by Julie | Jul 11, 2016 | Blog
There’s nothing more satisfying to me—and I imagine others—than repurposing an old item. Not only does it feel great to reuse or recraft something rather than tossing it away and letting the landfill deal with it, but often these upcycled gems look far cooler than new...
by Julie | Jun 20, 2016 | Blog
As a person who works primarily with words, it’s amazing how the numbers recently released on B2B content marketing have impacted me. I find the some of the statistics collected by the Content Marketing Institute both surprising and promising. The gaps these facts...
