Photographer Jim Herrington captures climbing icons

Photographer Jim Herrington captures climbing icons

I recently had the privilege of interviewing photographer Jim Herrington. The man has captured the likes of Willie Nelson, The Rolling Stones and Dolly Parton. Music is his first love. But climbing mountains is certainly a close second. “Somehow I was drawn in through...
Reflections from the Wild Women’s Project

Reflections from the Wild Women’s Project

Well, it’s taken me a few weeks to process all that went on when 18 wild women went off the grid for three nights near Telluride. An intimate group of writers, photographers, filmmakers, artists, athletes, brand ambassadors and media mavens—from Minneapolis to Boulder...
The interplay between earned and owned content

The interplay between earned and owned content

Smart content marketing leverages three types of content: earned, owned and paid. But it’s the intersection of earned content (press mentions, positive reviews, reposts and recommendations by influencers) and owned content (website, blogs and social media messages...
Here’s a real portrait of car camping

Here’s a real portrait of car camping

This recent picture of our pristine lake-lapped, mountain-shadowed car-camping spot was worth a 1,000 words. But it was all edited. Just outside the frame of this photo—sun drenching our seemingly private site—was an enormous RV running a generator for that night’s TV...
Gear roundup: fresh finds for springtime

Gear roundup: fresh finds for springtime

As I write, it’s snowing outside. That’s typical for Colorado. In fact, I can’t remember a May when it hasn’t snowed. In between storms I’ve been enjoying some springtime sunshine to test nifty new outdoor paraphernalia and wellness wonders. I’m covering some of...