by Julie | Mar 23, 2017 | Blog
There are just some drinks that go down smoother in the great outdoors. Like a craft beer after a long mountain bike ride. When it comes to the quintessential spirit for a camping or backpacking trip, the one that comes to mind most for me is good-old, slow-sipping...
by Julie | Feb 27, 2017 | Blog
First let me say this commentary on smart content marketing is in no way a plug for Juice Plus. But the company’s amazing little dehydrated fruit and veggie gummies have kept my kids healthy—and I can’t give that up just yet. In fact the brand just made me want to...
by Julie | Jan 20, 2017 | Blog
Until recently Josephine Del Deo was unknown to me. But now, upon her death, when bits of a life intimately intertwined with the outdoors are revealed, I find her a kindred spirit. I ran across Del Deo, a writer and preservationist, in the New York Times’ The Lives...
by Julie | Dec 14, 2016 | Blog
As I look forward to 2017, I’m seriously pondering my status in this state. I moved to Colorado in 1997, so it’s going to be my 20th anniversary … as a transplant. Do I get any props as a two-decade Coloradan? Well, I’m not sure I need them. See I’m still OK with my...
by Julie | Nov 14, 2016 | Blog
As brands, large and small, are getting their hands around content marketing, there are certainly some that are leading the pack. Whether they’re producing exceptional original content, getting creative with video assets or inventively repackaging existing content, a...
by Julie | Oct 20, 2016 | Blog
We see this word “authenticity” everywhere these days, especially in reference to marketing. I use it in my own tagline service description, which is why I feel the need to revisit its “true” meaning. There are several dictionary definitions of the now-loaded...
