by Julie | Sep 7, 2016 | Blog
It’s been a fun summer of testing new products from both established and emerging outdoor brands. In the vein if authenticity, I try to be as honest as possible with companies about what I, as an athlete and human, think is working in the field, at home and on the...
by Julie | Aug 11, 2016 | Blog
I want to be totally transparent: Blogs are hard to sustain. That’s especially true when you’re a small business that’s busy, er, running a small business. The sheer irony of this message is that I run into this very thing: I’m so tied up in part ghost-blogging for...
by Julie | Jul 11, 2016 | Blog
There’s nothing more satisfying to me—and I imagine others—than repurposing an old item. Not only does it feel great to reuse or recraft something rather than tossing it away and letting the landfill deal with it, but often these upcycled gems look far cooler than new...
by Julie | Jun 20, 2016 | Blog
As a person who works primarily with words, it’s amazing how the numbers recently released on B2B content marketing have impacted me. I find the some of the statistics collected by the Content Marketing Institute both surprising and promising. The gaps these facts...
by Julie | May 27, 2016 | Blog
Well, they didn’t win the Webby. But Teton Gravity Research, one of the fastest growing media brands on the planet, deserves some serious props for representing the outdoor industry in the category of “Best Branded Editorial Experience,” with its multimedia...
by Julie | May 12, 2016 | Blog
I just read a book that reminded me of the historic importance of headlines. A core character was a copywriter at a large daily newspaper and he was tasked with something equally as large: writing a compelling headline for every article that crossed his desk. It’s not...
