CRAFT CONTENT

strategy | storytelling

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Explore brands, agencies and publishers I collaborate with on content strategy and storytelling.

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I help clients tell their authentic stories in highly strategic ways based on knowing brand from the inside out.

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Browse articles from my passion verticals: outdoors, adventure, wellness and sustainability.

What Every Woman Should Know About Bike Fit

Women’s cycling needs vary from men’s in several ways. Here’s some information to help you find the perfect fit for your bike. Everyone who takes biking — and their body — seriously deserves the benefits of a professional bike fit. On the surface, obtaining...

Hand-Pressed Hemp Oil: Synchronicity Wellness

Hemp oil may seem like a newer trend, but Boulder-based Synchronicity has been in the business for over two decades now. With products 100% grown and hand-processed right here in Colorado, the company is committed to keeping it local — and sharing the profound...

Snow Shadows: A Snippet of Colorado’s Historied Ski Culture

As a young writer new to Colorado in the late ’90s, I will never forget the stories I uncovered during the publishing of a vintage poster called “Colorado’s Lost Resorts.” It brought together everything I loved: mesmerizing mountains, history of outdoor adventure and...

Liv Langma Road Bike Review: The Climber Women Have Been Waiting For

Let’s just say the all-new Liv Langma Advanced Disc range is untouchable in the women’s-specific road bike category. The Liv Langma’s pronouns are undeniably she/her. She’s featherweight and ascends as if with wings. She’s exceptionally aero, too — you...

BEERMKR: The Next ‘Big Thing’ In Home Brewing?

This is not your dad’s basement brew. Boulder-based BEERMKR lets anyone, regardless of experience, brew a 12-pack of craft quality beer in a little over a week’s time — at home. “BEERMKR is a game changer because it democratizes the beer brewing process,...

Idaho Springs Transforms As the Hub For a Tourism Reboot

“We were the Radiator Springs of Colorado,” says Clear Creek County Tourism Bureau Director Cassandra Patton, referring to the fictional pass-through town in the movie “Cars.” “Now perspectives are changing with the rise in astro, heritage, recreation and ‘foodie’...

Scouting the Southwest

From mountains to deserts, alpine lakes to hot springs, ranches to mines, there’s something magical about the end of the road. Southwest Colorado boasts some of the most serene spots in the state, so pick a summer adventure that strikes your fancy and go scratch that...

Well-being in tomorrow’s workplace

Colorado’s Center for Health, Work & Environment is recognized as a national leader in worker health and well-being, a focus that’s becoming more acute in a post-pandemic world. Housed at the Colorado School of Public Health on the CU Anschutz Medical Campus,...

Will the pandemic permanently shift where we work?

Before COVID-19, Denver, like many vibrant city centers, was experiencing unprecedented population growth and a renewed interest in concentrated metropolitan office space. Major technology, manufacturing and outdoor-industry companies were looking at relocating...

Weston Eclipse Women’s Splitboard Review: Purpose-Built for Serious Pow-Seekers

Weston — the Colorado-based brand synonymous with splitboard culture — has been quietly dialing its women’s lineup for years. With the new Eclipse, one of four female-focused boards for 2020-21, it may be time to toot the horn. I was lucky enough to test...